The Kaiser Permanente Mental Health Training Programs in Northern California provide comprehensive training to over 150+ Mental Health Trainees per year.
The previous site was dated, difficult to navigate and the site audience was not clear. And visually it didn’t appeal to the target audience, recent college grads with advanced degrees, looking for a residency program.
The goal was reorganize the site, streamline the navigation and reduce the amount of content, giving enough information about the program while providing an experience that would give them confidence in the quality of the program.